Real students posting to real friends.
Student creators reach an audience that's actually their social circle — so the content lands as a recommendation, not an ad. It's peer-to-peer content with the kind of engagement you can't buy with reach alone.
Overview
What it looks like.
The most persuasive post about your brand isn't from a mega-influencer — it's from someone's friend. We build rosters of student creators whose audiences are their real classmates, teammates, and roommates, so your brand shows up inside genuine social circles.
We handle the whole roster: finding the right creators, screening them, briefing and training them, and managing the content so it stays authentic and on-brand. When it makes sense, we add paid boosting to extend the best-performing posts beyond their organic reach.
Our creators meet a baseline of 1,500+ followers on Instagram or TikTok — enough to matter, small enough to stay authentic. Students below that threshold are a great fit for our brand ambassador program instead.
Tactics
Content that fits the feed.
Authentic UGC
Content that looks and sounds like the creator, because it is — not a scripted ad read.
Product seeding
Get product into the hands of the right creators and let genuine reactions do the work.
Campus creator rosters
Curated groups of student creators mapped to your target schools and audiences.
Event amplification
Creators cover your activations live, turning one moment into a wave of content.
Paid boosting
Extend the top-performing posts with targeted spend to reach beyond organic.
FTC-compliant disclosure
Every paid post is tagged #ad / #sponsored, so the program stays clean and compliant.
Pricing
Simple, flexible pricing.
Straightforward rates to start from — we scope the exact package around your goals.
Product donation + user-generated content (UGC).
Packages are customizable — let's talk.
Get a custom quoteHow we run it
How it works.
Recruit
We source student creators whose audiences match your target campuses.
Pre-screen
We vet for real engagement and audience fit — not just follower counts.
Train & manage
We brief, train, and manage creators so content stays authentic and on-brand.
Boost
Optional paid boosting extends your best content beyond its organic reach.
Proof
The numbers behind the network.
The scale behind every campaign as the network stands today.
Related insights
Go deeper.
Perspective relevant to this service.
Let's put this to work for your brand.
Tell us your goal and we'll build the plan. Backed by the team behind ZMM Events and the Night School tour.