Insights

Notes from the ground.

Ideas on campus marketing, culture, and creators. These are placeholder posts — swap in real articles before launch.

Why peer-to-peer beats paid reach on campus

Students trust the people they actually know. Here's how to build a campus program around that instead of fighting it.

From permit to post-event recap — a look at how a campus takeover comes together in the first two weeks of the semester.

Follower counts lie. What to actually screen for when you're building an authentic student influencer roster.

The traits that separate a rep who moves product from one who just collects a stipend — and how we screen for them.