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Backed by the team behind ZMM Events and the Night School college tour.

Where brands meet campus culture.

We put your brand in front of college students through events, brand ambassadors, and product placement. We reach them on the campuses where they live, study, and go out.

  • 1,200student ambassadors
  • 21campuses
  • 1.44M+social reach
CA
Campus culture, on the ground.
  • Student in the crowd with a BeatBox at a sponsored festival activation
  • Two students with sponsor product at a Night School Tour activation
  • Branded NUTRL bar cart staffed at a campus event activation
  • Two students with sponsor product at a campus nightlife activation
  • Student with a BeatBox in the green room at a sponsored event
  • Staffer running a giant-dice game beside a branded STIIZY inflatable
  • Three attendees holding BEATBOX cartons outside a sponsored venue event

Brands we've worked with

  • ZMM sponsor 1
  • ZMM sponsor 2
  • ZMM sponsor 3
  • ZMM sponsor 4
  • ZMM sponsor 5
  • ZMM sponsor 6
  • ZMM sponsor 7
  • ZMM sponsor 8
  • ZMM sponsor 9
  • ZMM sponsor 10
  • ZMM sponsor 11
  • ZMM sponsor 12
  • ZMM sponsor 13
  • ZMM sponsor 14
  • ZMM sponsor 15
  • ZMM sponsor 16
  • ZMM sponsor 17
  • ZMM sponsor 18
  • ZMM sponsor 19
  • ZMM sponsor 20
  • ZMM sponsor 21
  • ZMM sponsor 22
  • Polymarket
  • NÜTRL
  • Cutwater Spirits
  • Phorm Energy
  • BeatBox
Word on campus

Don’t just take our word for it.

  • Shane runs a tight ship when it comes to in-person campaigns for brands. I always offer his services to my clients since I know I can trust him to deliver.
    Troy Osinoff
    Founder, Zagged
  • Shane has successfully run a few event-focused campaigns for my brand and has delivered on the KPIs we wanted each time. Will continue to use his team's services in the future.
    Ryland
    Head of Marketing, Stripz
  • Shane, Zach, and their team go above and beyond to make sure they deliver on what they promise for my clients. They have successfully ran a few campaigns with us, and we will be doing many more in the future. One highlight from our collaboration is their brand-focused Super Bowl show. Anything college-focused marketing too, these are your guys!
    Christopher Culnane
    Founder, Culnane Creative Agency
  • The Beyond Beer team at Anheuser-Busch has greatly enjoyed working with ZMM for the past two Super Bowls and are already planning our third. Because of their strategic partnerships, connection to talent, and overall organization, they are also doing a country-wide live music “Night School” Tour with Beyond Beer. We keep finding more reasons to work with them because they are the best of the best!
    Katie Frommelt
    Trade & Activation Marketing, Beyond Beer (Anheuser-Busch)
  • Shane and his team of marketing wizards have an understanding of the college markets like no other and just know when to double down, and when to pull back. Would refer Collegiate Agency to any of my clients at Mentionstack if they needed help reaching Gen Z/College Students.
    Dylan Ander
    Founder, Mentionstack

What we do

A modern college-marketing agency built for how students actually live.

Legacy campus-media shops sell you posters and email blasts. We connect your brand to students through the things they show up for: the events they go to, the friends they trust, and the feeds they scroll. It's marketing that feels native to campus, because it is.

Two students with sponsor product at a Night School Tour activation

Campus attention game

Students buy what keeps showing up.

Campus attention compounds through repeated, native touchpoints: the event they attend, the ambassador they trust, the product they try, and the post they see afterward.

1,200
student ambassadors
21
campuses
20+
brands served
1.44M+
social reach
100K+
students reached

Our process

How a campaign comes together.

A simple, repeatable path from goal to plan, designed to make your budget work harder.

01

Understand the goal

We start with the outcome you're after, whether that's awareness, trial, sign-ups, or sales, then work backward from there.

02

Pin down the audience

Which students, which schools, which scenes. We define exactly who we're trying to reach and where they already are.

03

Stretch the budget

We map spend to impact so every dollar shows up on the ground and online, with no waste and no vanity metrics.

04

Build the media plan

Events, ambassadors, and product placement combined into one plan built to actually move your number.

Campus network

On the campuses that matter.

The markets our network spans and is launching across: big-ten towns, SEC country, and major metros where students live, study, and go out.

  • Ohio StateColumbus, OH
  • WisconsinMadison, WI
  • MinnesotaMinneapolis, MN
  • IowaIowa City, IA
  • Michigan StateEast Lansing, MI
  • NebraskaLincoln, NE
  • KansasLawrence, KS
  • FloridaGainesville, FL
  • USFTampa, FL
  • TulaneNew Orleans, LA
  • LSUBaton Rouge, LA
  • Ole MissOxford, MS
  • South CarolinaColumbia, SC
  • NC StateRaleigh, NC
  • SyracuseSyracuse, NY
  • RutgersNew Brunswick, NJ
  • MarylandCollege Park, MD
  • SMUDallas, TX
  • UT AustinAustin, TX
  • Arizona StateTempe, AZ
  • San Diego StateSan Diego, CA

Why us

The difference between reaching students and resonating with them.

Culturally native

We don't study campus culture from the outside. We run it, so your brand shows up fluent, not forced.

On the ground and online

Physical activations and social content working together, so a moment on campus becomes a moment in the feed.

A vetted student network

Real students, screened and trained, not a spreadsheet of random handles.

Turnkey execution

Strategy, staffing, logistics, and reporting handled. You get the results without the operational lift.

For students

Get paid to rep brands you actually love.

Join the ambassador network. Post, activate on campus, and earn - cash, free product, and real experience for your resume.

Apply now

Insights

Notes from the ground.

Perspective on campus marketing, culture, and campus activations.

All insights
Campus StrategyOct 20, 2026

College Experiential Marketing Agency: A Buying Guide

Buy a defined campus experience with a named format, a real permission path, a guest action you can count, and a recap your team can audit.

7 min read
Campus StrategyOct 15, 2026

Campus Field Marketing Agency: A Pilot Buying Guide

Buy a controlled campus field marketing pilot with clear local ownership, inventory records, comparable reporting, and a decision rule for expansion.

6 min read
Campus StrategyOct 13, 2026

Campus Brand Activation Agency: Buyer Checklist

A practical buyer checklist for choosing a campus brand activation agency that can plan the work, staff the market, protect the brand, and prove what happened.

6 min read
EventsOct 3, 2026

Campus Event Accessibility Checklist for Brands

Make accessibility part of your event purchase. Assign responsibilities, test the student journey, and require evidence before approving your campus activation.

7 min read
Brand AmbassadorsOct 1, 2026

Campus Ambassador Content Rights: Buyer Checklist

Decide how your brand can use student-created content before commissioning it, with a practical rights checklist for organic posts, paid ads, and renewals.

7 min read
EventsSep 16, 2026

Campus Event Cancellation Policy: Buyer Guide

Know what happens to your brand's budget and deliverables when a campus event changes. Review cancellation terms before approving deposits or production.

7 min read
Campus StrategySep 14, 2026

Switching Campus Marketing Agencies: Handover Guide

Change your campus marketing partner without leaving active work unassigned. Define the transfer scope, protect student relationships, and verify readiness before cutover.

7 min read
Product PlacementSep 13, 2026

Campus Bookstore Product Placement: Buyer Guide

Separate a bookstore shelf opportunity from a promotional display. Define who buys your product, where it appears, and how you will evaluate a retail test.

7 min read
EventsSep 11, 2026

Campus Event Staffing Agency: Hiring Guide

Buy a supervised event team, not just a list of available people. Define shift coverage, role boundaries, replacement terms, and the records needed to approve payment.

7 min read
Product PlacementSep 10, 2026

College Welcome Bag Inserts: A Buyer Guide

Buy a defined place in a student welcome kit, not an unverified distribution promise. Know what to approve before you reserve space or ship product.

7 min read
Campus StrategySep 8, 2026

Campus Marketing Agency RFP: A Practical Buyer Checklist

Compare campus marketing partners on the work they will deliver, not the size of a pitch deck. Start with a brief, an evidence checklist, and a small pilot.

6 min read
Brand AmbassadorsSep 5, 2026

Student Ambassador Marketing: Turn Reps Into Real Reach

Students trust other students, which is exactly why ambassador marketing works when it is run well and falls flat when it is left to chance. Here is the difference.

8 min read
EventsSep 3, 2026

Campus Activation Ideas That Students Actually Join

The activations students join are the ones that fit what they were already doing that day. Here are formats that pull a crowd instead of asking for one.

7 min read
Campus StrategySep 1, 2026

How to Market to College Students Without Wasting Budget

College students tune out anything that feels like an ad from outside their world. This guide covers where they actually pay attention and how a brand earns it.

7 min read
EventsAug 30, 2026

College Festival Sponsorship: How Brands Show Up Right

A logo on a festival banner is not a strategy. Here is how brands choose the right college festivals, shape the deliverables, and turn a sponsorship into trial and content.

7 min read
Campus StrategyAug 28, 2026

Student Influencer Marketing: A Guide for Brands on Campus

The best campus creators sound like a friend, not an ad. Here is how to find them, brief them, and measure student influencer marketing without paying for empty reach.

8 min read
Product PlacementAug 26, 2026

Campus Product Sampling Ideas That Drive Real Trial

Sampling only pays off when the moment, the placement, and the follow-up are planned together. Here are campus sampling ideas built around trial that actually sticks.

8 min read
Brand AmbassadorsAug 24, 2026

How to Build a College Brand Ambassador Program That Delivers

A campus roster only works when it is managed like a team. Here is how to structure recruitment, roles, proof-of-work, and pay so an ambassador program actually delivers.

7 min read
EventsAug 22, 2026

Gen Z Experiential Marketing: A Campus Playbook for Brands

Gen Z remembers what they take part in, not what they scroll past. Here is how to design campus experiences that earn attention, trial, and content worth sharing.

8 min read
Campus StrategyAug 20, 2026

College Marketing Strategy: Build a Campus Plan That Works

Build a college marketing strategy that holds together across campuses, events, ambassadors, creators, and sampling, with a clear decision at each step instead of scattered tactics.

7 min read
Campus StrategyAug 18, 2026

Campus Product Launch: A Practical Field Plan

Launching a product on campus? Here's how to line up students, events, sampling, and creators into one rollout, and what a realistic recap should tell you afterward.

7 min read
Campus StrategyAug 16, 2026

University Activations: A Practical Field Guide

Running an on-campus activation, start to finish — choosing the right format, prepping campus logistics, plugging in student reps and creators, and locking the plan before launch day.

7 min read
Campus StrategyAug 14, 2026

College Tour Marketing: A Field Plan for Brands

Taking a brand on tour across campuses — how to choose stops, build the route, staff the ground team, and connect events with ambassadors on a timeline that actually holds.

7 min read
Campus StrategyAug 12, 2026

College Brand Ambassadors: A Launch Checklist for Brands

Everything that goes into a college brand-ambassador program that works — choosing campuses, defining roles, briefing students, running the weekly cadence, and knowing what to repeat.

7 min read
Campus StrategyAug 10, 2026

Gen Z Marketing: A Practical Campus Playbook

Reaching Gen Z on campus without the cringe — mapping the audience, choosing channels, running an ambassador system, and keeping a content loop going, minus the inflated promises.

7 min read
Campus StrategyAug 7, 2026

Campus Influencers: How to Build a College Creator Program

How to build a campus influencer roster that actually converts — picking real student creators, briefing them well, tying content to campus moments, and measuring the first test.

7 min read
Campus StrategyAug 5, 2026

College Event Sponsorship: How Brands Should Plan It

Before you sponsor a campus event, know exactly what you're buying — how to pick the right moments, pin down sponsor rights, staff the activation, and measure what happened.

7 min read
Campus StrategyAug 3, 2026

Student Brand Reps: How to Build a Campus Program

Recruit, brief, manage, and measure a student brand-rep team the simple way — the version that gets a first campus launch off the ground without overcomplicating it.

7 min read
Campus StrategyJul 31, 2026

On-Campus Product Sampling: A Practical Guide

Get product into students' hands the right way — where to sample on campus, who should run it, what to prep, and how to judge whether the first test actually worked.

6 min read
Campus StrategyJul 29, 2026

College Marketing Agency: How to Choose One

Choosing a college marketing agency? The questions to ask, the red flags to avoid, and how to compare events, ambassadors, influencers, and sampling side by side.

7 min read
EventsMay 20, 2026

Why welcome week is the highest-leverage moment on campus

The first two weeks of each semester decide the whole year. Why in-person beats ads in that window - and how brands plug into our Night School Tour network.

6 min read

Follow along

Campus, in real time.

Behind the scenes from activations and campus leaders across the network.

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Two students with sponsor product at a Night School Tour activation
Branded NUTRL bar cart staffed at a campus event activation
Two students with sponsor product at a campus nightlife activation
Three attendees holding BEATBOX cartons outside a sponsored venue event
Free guide

The Gen-Z campus marketing guide

A no-fluff playbook for reaching college students in 2026 - events, ambassadors, and product placement that actually convert.

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Let's talk

Ready to reach students?

Tell us what you're launching. We'll come back with a plan for how to put it in front of the right campuses.