All work
InfluencersIndustry example
A Gen-Z brand built on student creators
Alani Nu
Public industry reference — not a Collegiate Hospitality campaign. Figures are illustrative.
1,200+
student creators
6.5%
avg. engagement
3.5x
est. ROAS
Gen Z
core audience
Challenge
Alani Nu was chasing Gen-Z and millennial women in a category run by legacy giants — and needed to feel like a friend's recommendation, not an advertiser.
Approach
Alani built a creator-first engine: college ambassadors and micro-influencers posting authentic UGC with personal discount codes, amplified by high-profile partners — turning everyday students into the brand's marketing team.
Results
The creator-driven playbook made Alani Nu one of the fastest-growing wellness brands of the decade — later acquired by Celsius in a landmark 2025 deal reported at roughly $1.8B.
Sources & further reading